Client: Real Design Asso­ciates
Title: UNFPA — Say What You Need

Con­cept and Cre­ative Direc­tion: Jür­gen Riehle and Mar­got Per­man, RDA
Art Direc­tion: Mar­got Per­man
Illus­tra­tion and Ani­ma­tion: Bran Dougherty-Johnson
Writer: Jür­gen Riehle

A :30 PSA for the United Nations Pop­u­la­tion Fund for World Pop­u­la­tion Day 2010. We did four lan­guage ver­sions of this in Eng­lish, French, Span­ish and Ara­bic. The intent is to pro­mote 2010 cen­sus efforts around the world.